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Position Summary: We are seeking a strategic and creative professional to lead brand amplification and consumer connection in the South American markets, driving engagement and commercial performance. Key Highlights: 1. Leads brand amplification and consumer connection across South America. 2. Drives consumer engagement and brand desirability. 3. Collaborates with global teams to ensure consistency in execution and messaging. Campari Group is today a major player in the global premium spirits industry, with a portfolio of over 50 premium and super-premium brands marketed and distributed in more than 190 markets worldwide, holding leadership positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns **25** production facilities globally and operates its own distribution network in **26** countries, employing approximately **4.700** people. The shares of parent company Davide Campari - Milano N.V. have been listed on the Italian Stock Exchange since 2001. Today, Campari Group is the world’s sixth-largest premium spirits company. ### **Drive the connection between our brands and consumers in South America** At Campari Group, we believe great connections — like the best cocktails — are achieved with the right mix. Today, we are looking for a strategic, creative, and results-oriented individual to lead how our brands are amplified and connected with consumers in the South American Partnership Markets. If you are motivated by integrated campaigns, media, PR, and influencer work, and are interested in making a regional impact within a dynamic environment, this opportunity may be for you. ### **Position context** A strategic role responsible for leading the amplification of brand and category strategies in the South American Partnership Markets through owned and external channels. This includes orchestrating digital platforms, influencer marketing, PR initiatives (including press and KOLs), and Out-of-Home (OOH) activations. The position is also responsible for the brand’s holistic communication channel strategy, covering both online (social media, website, CRM) and offline (OOH, TV, print, etc.), ensuring consistency and impact across all consumer touchpoints. This role holds specific responsibility for Digital Marketing, Media, and PR, and will lead regional agencies in these areas. The individual will design the regional strategy for the South American Partnership Markets and ensure its proper execution at both regional and local levels through distributors. ### **Mission** Drive consumer engagement, brand desirability, and commercial performance through integrated marketing, PR, and media campaigns, ensuring consistent brand expression and growth across all consumer touchpoints. ### **Key Responsibilities & Activities** * Media Strategy: Define the media mix for each campaign and AON strategy based on the consumer journey. * Content Strategy: Define the content strategy aligned with brand pillars and align the media strategy to effectively amplify them. * PR Strategy: Define influencer, press, and UGC strategies to maximize reach and content generation. * Performance and Impact Analysis: Measure and analyze performance across Media, Digital, Social Listening, and PR. * Oversee execution on brand-owned channels (e.g., social media, websites) and external levers such as influencers, PR, and OOH. * Collaborate closely with Global/Regional Marketing, Trade, and Commercial teams to ensure consistency in execution and message amplification. * Monitor campaign performance, optimize content and investments, and ensure accurate reporting and analysis in Media and PR. * Identify consumer trends and insights to continuously evolve communication, PR, and digital tactics. * Manage agency relationships, ensuring creative excellence and timely delivery from Media, Digital, and PR partners. ### **Key Relationships** * Internal: Marketing Leader, Marketing Planning & Operations Lead, CCCM Leader, Area Managers, Finance, Global Teams. * External: PM Distributor Teams, Agencies. ### **Summary of Experience / Other Requirements** * Minimum 5 years’ experience in digital marketing, brand amplification, or PR roles within FMCG, lifestyle, retail, or media agencies. * Proven experience managing integrated marketing campaigns and influencer/PR activations. * Solid knowledge of digital tools, media KPIs, and PR performance metrics. * Experience working with regional teams and agencies is highly valued. * Experience managing consumer budgets and content pipelines. ### **Education / Professional Qualifications** * Bachelor’s degree in Marketing, Business Administration, or related field. * Certification in Digital and Media. * Fluent English and Spanish (written and spoken). ### **Required Skills & Traits** * Strategic mindset with strong execution capability. * Deep understanding of media dynamics, digital content, and consumer behavior. * High level of creativity, adaptability, and proactivity. * Excellent stakeholder management and communication skills. * Data-driven approach with passion for storytelling and brand building. * Strong project management skills and attention to detail. * Proficiency in digital marketing tools, analytics platforms, and media dashboards. **Our Commitment to Diversity & Inclusion:** At Campari Group, we believe in creating more value together; therefore, we view diversity in all its forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment regardless of race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Campari Group believes fair compensation and equal opportunities are critical to employee well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Workplace Certification, awarded by an independent organization dedicated to ending wage disparities based on gender, race, and their intersection. Note for Candidates: Your application will be evaluated based on your skills, experience, and general knowledge—not on any confidential, private, or proprietary information you may possess. You must not disclose such information to Campari Group. If asked a question that cannot be answered without disclosing confidential, private, or proprietary information (including from your current or former employer, their suppliers, or clients), you must decline to answer. Note for Executive Search Agencies: Please avoid contacting or emailing our executive leadership team or HR community directly. The Talent Acquisition department manages centralized global recruitment operations, including the selection and management of external vendors. Our current Preferred Vendor List is at full capacity. To ensure we retain your information for future consideration, kindly complete the online form provided here.
